Besides being a management guru, Mr Avinash Narula is practicing customer mathematician, entrepreneur, management teacher and trainer, motivational speaker and management author all rolled into one. Avinash Narula is a management guru, customer mathematician, entrepreneur, management teacher and trainer, motivational speaker and management author all rolled into one. His diverse educational background and work experience in India and abroad has developed Avinash’s capability as a consultant. He is able to combine theory and practice to give an insightful and analytical critique to business problems presented to him.

Avinash passed out from Delhi Public School (DPS), Delhi and acquired a B. Com degree from Shri Ram College of Commerce, University of Delhi soon afterwards. He also holds an MBA degree in from the University of Illinois (Major: Marketing and Finance), U.S. and a B.S. in Hotel and Restaurant Management (Minor: Economics) from Conrad N. Hilton College of Hotel & Restaurant, University of Houston, U.S. He is also a Certified Public Accountant (CPA) from US.

Mr. Narula has a diverse experience of over 25 years of professional experience as an entrepreneur, consultant and as a business executive. As a professional executive, Avinash has worked in reputed companies in India and the U.S. His work assignments were in diverse management functions including sales, marketing, finance, cost accounting, budgeting, general management and strategic planning. As an entrepreneur, he was part of a start-up entrepreneurial team of an electronic company in the US. After bidding farewell, he started his own business once he shifted base to India. With time, he established his very own integrated INS accredited advertising agency, web designing, publishing, consulting and training company. Avinash has also provided consulting services to various companies both in India and abroad.

Avinash Narula is very passionate about the subject of customer satisfaction and retention. He has developed an interesting concept which beautifully blends mathematics with customer satisfaction and retention. This mathematically proves that customer satisfaction is highly profitable. He aims to continuously develop customer mathematics and economics to convert everyone in the business world into a BELIEVER in the concept of "Customer is King."

Avinash Narula is an International motivational speaker and a management trainer par excellence. His highly interactive and engaging style of conducting training and seminars on the subject of customer satisfaction and retention is incomparable. With a perfect blend of theory and practice, he makes management concepts easy to understand. A number of reputed companies like Escorts, Bharat Electronics, Godfrey Philips, Indian Oil Corporation, Spectranet, Maruti Suzuki, Prime Honda and others have benefited from his highly interactive and innovative management training programs and seminars. He has also conducted seminars overseas

The "teaching" aspect to Mr Narula’s personality developed while pursuing his academic interests in the United States. It was there that he was selected to teach a prestigious management course at the University of Illinois, Urbana/Champaign, USA. This created an interest in teaching and even spilled over on his return to India. He has continued to teach a variety of courses on customer satisfaction, marketing, strategy, management, strategic planning, accounting, and finance at various business schools in Delhi and has developed his own teaching skills tremendously over the years.

Mr. Narula has received the First Prize for the best paper on mergers and acquisitions from Association of Corporate Growth, Chicago, U.S. He was also a recipient of various scholarships during his studies abroad.

The case studies here have been developed with the assistance of his son, Akshay Narula. He has provided extensive research and editing assistance to reach the final writings which intend to add value to the educational process.

Akshay has acquired his MBA in Marketing from the Manipal Academy of Higher Education (MAHE) in 2007 after completing his B.Com (Hon) from the Delhi College of Arts and Commerce, Delhi University, Delhi.

After working for two years in a few advertising agencies, he has currently joined the family business as a Director involved in the advertising, consulting, training and management services provided. At the same time, he is pursuing a Graduate Diploma in Marketing Communication Management (Advertising and Public Relations) from the National Institute of Advertising (NiA), Noida, India.

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