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Barriers to achieving targets |
INR 75 / USD 1.5 *Free Shipping in India What do Customer Icebergs hide? What's Hidden? Barriers to achieving targets Dissatisfied and lost customers turn into Customer Icebergs and hide practically all the cost of customer dissatisfaction. They also hide loss of sales and profits m |
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Loss of sales |
INR 75 / USD 1.5 *Free Shipping in India What do Customer Icebergs hide? What's Hidden? Loss of sales Dissatisfied and lost customers turn into Customer Icebergs and hide practically all the cost of customer dissatisfaction. When you lose customers you lose sales, major portion of which i |
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Loss of free promotion |
INR 75 / USD 1.5 *Free Shipping in India What do Customer Icebergs hide? What's Hidden? Loss of free promotion Dissatisfied and lost customers turn into Customer Icebergs and hide practically all the cost of customer dissatisfaction. When you lose customers, they will stop promoting you w |
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Higher marketing cost |
INR 75 / USD 1.5 *Free Shipping in India What do Customer Icebergs hide? What's Hidden? Higher marketing cost Dissatisfied and lost customers turn into Customer Icebergs and hide practically all the cost of customer dissatisfaction. When you lose customers, you have to spend more on marke |
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Higher cost of complaint handling |
INR 75 / USD 1.5 *Free Shipping in India What do Customer Icebergs hide? What's Hidden? Higher cost of complaint handling Dissatisfied and lost customers turn into Customer Icebergs and hide practically all the cost of customer dissatisfaction. When you lose or dissatisfy customers, they |
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Loss of profit |
INR 75 / USD 1.5 *Free Shipping in India What do Customer Icebergs hide? What's Hidden? Loss of profit Dissatisfied and lost customers turn into Customer Icebergs and hide practically all the cost of customer dissatisfaction. When you lose customers you lose profits, major portion of whi |
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Loss of value |
INR 75 / USD 1.5 *Free Shipping in India What do Customer Icebergs hide? What's Hidden? Loss of value Dissatisfied and lost customers turn into Customer Icebergs and hide practically all the cost of customer dissatisfaction. They hide loss of sales and profits which results in lower value |
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Loss of brand equity |
INR 75 / USD 1.5 *Free Shipping in India What do Customer Icebergs hide? What's Hidden? Loss of brand equity Dissatisfied and lost customers turn into Customer Icebergs and hide practically all the cost of customer dissatisfaction. They hide loss of sales and profits which results in low |
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Loss of the most valuable revenue producing asset |
INR 75 / USD 1.5 *Free Shipping in India What do Customer Icebergs hide? What's Hidden? Loss of the most valuable revenue producing asset Dissatisfied and lost customers turn into Customer Icebergs and hide practically all the cost of customer dissatisfaction. Customers are the primary as |
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Loss of feedback |
INR 75 / USD 1.5 *Free Shipping in India What do Customer Icebergs hide? What's Hidden? Loss of feedback Dissatisfied and lost customers turn into Customer Icebergs and hide practically all the cost of customer dissatisfaction. Customer feedback is the most important source of ideas for |
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