Indian Management Case Studies For Management Professional & Student

Welcome

There is a shortage of credible Indian management case studies. As such, we are involved with developing management case studies on Indian companies and multinationals are doing business in India. The case studies are based on a variety of management subjects and industries. Case study subjects include marketing, sales, distribution, customer satisfaction and retention, strategy, positioning, core competence and International marketing while industries include auto, airlines, coffee shops, Oil and petrochemicals.

Our Indian management case studies are excellent teaching tools which can be used by management teachers and professors, corporate and management trainers as well as management professionals.

We have two types of case studies as follows:

(a) Full fledged case studies: These case studies are generally 10 pages or more. These case studies also provide background information about the industry as well as the company.

(b) CaseLets: These case studies are short usually between 3-5 pages. These are ideal for classroom discussions when there is a time constraint for preparing or writing a case.

Name	Description
Barista	The case deals with a number of marketing and strategic issues like branding, brand extension, international expansion, distribution, franchising, pricing and positioning that Barista faces while operating in the Coffee Café Industry in India.
Matiz	Does it make sense for General Motors to re-launch the Matiz car in India or launch it under a different name considering that Matiz comes with it some positive and negative baggage.
Reliance	This case deals intends to increase the understanding of the concept of core competence as well as the important issue of what industries and products should companies diversify into.
Paramount Airlines	The financial crisis and the surging oil prices adversely affected the Indian aviation industry with negative air traffic growth in the year 2008. Airlines also faced serious financial crunch. However, in these adverse conditions, one airline, that is, Paramount Airlines seemed to be flourishing. The success of Paramount Airlines in highly adverse conditions would have some learning lessons for others to learn.
Airtel	This case study is based on the actual negative experience that Avinash Narula had with Airtel’s customer service organization. This experience highlights the lack of understanding of the concept of Customer Relationship Management (CRM) as well as how to use the CRM technology to make the customer’s experience a positive one.
Kellogg's	Our case study takes you through how and when the Kellogg’s Company came into existence, the heat it faced from the Indian players, its trials and tribulations in trying to establish its brand in the Indian cereal industry.