Reliance Business, Financial, Marketing & Core Competence Case Studies

There are two reasons for developing this case study. First, it seems most people do not understand the concept of core competence. I think it is important that every management student understand what it means.

Second, Reliance Industries Limited is the largest business group in India and has time to time by pursuing controversial strategies tempted management gurus and experts to comment on the core competence of Reliance.

Financial highlights
The Reliance Group is India's largest business group in terms of all major financial parameters, including sales, exports, profits, net worth, assets, and market capitalisation.

Total revenues:                 Rs 80,000 crore (US$ 16.8 billion)
Cash profit :                       Over Rs 9,800 crore (US$ 2.1 billion)
Net profit:                           Over Rs 4,700 crore (US$ 990 million)
Exports:                              Rs 11,900 crore (US$ 2.5 billion).
Market Value:                     $8.37 billion

Areas of Interest
Exploration and production of oil and gas

* Refining and marketing of petrochemicals (polyester, polymers, and intermediates) * Textiles
* Financial services * Insurance * Power * Telecom * Infocom * Life Sciences * IT Services

Reliance has emerged as India's Most Admired Business House for the third successive year in a TNS Mode survey for 2003. It is India's largest private sector company and the only one to be listed in Fortune 500 Global Best Companies.

Reliance contributes over 3% of India's GDP, approximately 5% of India's total exports and nearly 10% of the Central Government's indirect tax revenues. Its market cap is roughly 7 per cent of that of BSE.

Even though, the case was developed before the group was split into two groups, both the groups headed by two brothers are very big and diversified even today. The discussion that this case study would generate would be applicable to the two new groups also. The above information relates to the Reliance Group before the split.

There is a lot of speculation in terms of what makes this group succeed and what are its strength and core competence(s). A number of articles have been published on this issue. I believe to understand the concept of core competence, Reliance Group offers the best example.

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